TourRadar
Marketing Solutions
We help travel industry marketers seize every opportunity to create brand presence and drive bookings to their destinations.
We help your brand stand out in a competitive market by boosting visibility, increasing engagement, and ultimately driving more bookings. Through innovative, tailored marketing campaigns, we connect your tour offerings with travelers at every stage of the customer journey: discovery, planning, and booking.
What we do
Benefit from multi-channel marketing
We offer a wide range of digital marketing solutions across multiple touchpoints.
We offer exclusive marketing placements across all three customer journey phases—awareness, consideration, and conversion—directly within the mobile app experience.
Prominent in-app features
1.7M
Email subscribers
2.5M
Monthly website visits
59k
Youtube subscribers
Our reach
615k
Facebook followers
53k
Instagram followers
150k
Monthly magazine visits
Our success stories
PromPeru x TourRadar
PromPeru aimed to boost destination awareness, increase the average order value, and encourage longer tour durations.
Our two-phase campaign anchored around Black Friday and Cyber Monday. Phase 1 focused on building awareness and audience engagement ahead of the sale, while phase 2 retargeted the campaign audience to drive conversions. The campaign generated 2+ million impressions and 20x ROI in bookings and increased Peru’s pageviews by 30%.
Tourism Ireland wanted to boost awareness and drive bookings for popular Ireland tours in the Canadian market.
Through content spotlighting Ireland’s iconic landscapes, rich cultural heritage, and storied history—with a right media mix of owned and paid channels, including a YouTube video—we generated over 2 million impressions and delivered a 56% year-over-year increase in booking value and a 57% uplift in bed nights from Canadian travelers.
Tourism Ireland x TourRadar
Each campaign has a unique strategy designed to reach the right audience at the right time. We tailor messaging, visuals, and channels to align with your objectives: driving bookings, boosting brand, destination awareness, or promoting specific seasons.
Contiki x TourRadar
Contiki wanted to promote their summer tours in Europe before Black Friday & Cyber Sale, driving bookings during this key sale.
This full-funnel campaign featured a contest giveaway, an awareness phase, and a conversion phase timed with our biggest sale of the year. It generated over 2 million impressions, delivered an 11x ROI in bookings, and drove a 174% year-over-year increase in bookings.
TourRadar x Visit Portugal
Our campaigns generate real impact for our partners, and what’s more, we’re being recognized for it: TourRadar Marketing Solutions was awarded the Best Travel Online Campaign at the 2023 Internet Advertising Competition (IAC) Awards for the creative work we did with Visit Portugal on a full-funnel initiative.
Why work with us
With 2,500+ operators, we can identify and share destination trends to build a winning campaign strategy. Whether it’s digging into booking-to-travel windows, driving longer stays or higher spends from a particular source market, we can leverage insights at a much larger scale than other partners
Trends and data that matters
TourRadar boasts 50,000+ multi-day tours, available to 2.5 million monthly web visitors. Our destination partners tap into the global audience or select a source market to segment—we have a sizable presence in the US, Canada, the UK, Germany, Australia, and New Zealand
Ready-to-book audience
In-depth campaign reporting
We can drive awareness and convert organized adventures right on our platform, meaning that our campaigns can measure actual impact on the ground: number of bookings generated, gross booking revenue, average trip lengths, the average order values across multiple operators, and more
Draw more travelers to your destination
Whether you’re looking to build destination consideration with a comprehensive marketing campaign or by allowing travelers to win seats on a life-enriching adventure, our team has you covered.
Our partners
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